Today, no matter which industry you belong to, having a website is a must. The website helps you discover new clients and spread brand awareness, thus increasing the number of sales and leads. It becomes important for businesses to adapt to the new technology and marketing tactics and give their users an experience that an offline store can't provide. Today, before visiting your offline store, your customers visit your website first to get an idea of the products and services you offer. And hence your website should be creative and must have the ability to hold your visitors and make them take your desired CTA.
web application designer in Kolkata, have helped various businesses create their online presence and run it smoothly, giving their users the experience they want. As IT technology changes very often your website has to be designed in a way that can beat every update. Having a strong online presence that is appealing to your visitors can yield effective results and help your business to accomplish its goals.

What is web designing?

Web designing is the creation of websites and pages which focus on factors like layout, user interface, and other visual imagery to ensure a user-friendly experience that is appealing to the visitors. Your website is the primary face of your brand when a visitor visits your website the homepage has to tell the story of what your brand is all about, that's the work of a creative web designer. With the involvement of mobile and tablet browsers since 2010, web design has become really important. A web designer works on the appearance, layout, relates to the colour, font, graphics, and images to be used, and makes sure that the design tells about the brand and is pleasing to the visitors.

Factors of website design

Nowadays brands focus more on creating a simple website than on innumerable graphics affecting the loading speed, mobile-friendliness, and much more. Even the smallest mistake in your web design can ruin the experience of your customer and they will end up never visiting your website again. Designing a website depends on the following factors:

Creative:

A visitor to your website will fall for your brand and its products and services if your website is creative and appealing. It's advisable to keep your website simple and clean. Too much text and graphics can distract the users and make them confused about navigating your website. This will throw them away from your Key-Value Proposition (KPI). It's better to show them via images and graphics what your brand offers and your unique selling points (USPs).

Branding:

Branding is one of the most important strategies that every business has to follow whether big or small. The placement and design of your brand's logo are what a customer sees first when they visit your website. The logo of your brand tells very much about your brand and has to be eye-catching. Select a location on your website to place your logo and the name of your brand so that it could be visible to the visitors. A good logo can help your visitors to memorise your brand.

Navigation:

Navigation is a way that your visitors use for finding what they are looking for. If your website is confusing and difficult to navigate your visitors will bounce back from your site and never return. A good website must be easy to navigate and should have a clear CTA call to action so that the visitors can take your desired CTA. You can run a test by visiting your website as a new user and navigating it. If it's easy for you to find what you are looking for, you are good to go. If not, you need to make changes to make your website user-friendly.

Designing:

An effective website depends on a good design with so many factors involved an effective design can make a great change some of the result-driven designs a listed below:

F-shaped Pattern reading

When a visitor visits your website they tend to take a quick scan of your learning page the f based pattern is the most common way visitor can scan a website you can place your USP and key value proposition through texts or graphics on the top and left areas of the screen so that visitors can catch them while taking a quick scan.

Visual hierarchy

Visual hierarchy is an arrangement of elements on a website according to their importance. This shows visitors where the most important information is. This could be done by size, colour, images, typography, texture, graphics, and styles. Place the most important element for your brand on top followed by the least at the end.

Grid-based layout

The grid-based layout helps your website to look clean and easy to navigate. Your content, images, and all the elements are aligned properly giving the users a clean experience. This also helps in easy navigation for your users.

Speed:

If your visitors need to wait a few minutes so that your website can load completely, they will leave your site. The website users today are too impatient. Nearly half of the website visitors expect a website to load within 2 to 3 seconds. Your load time must be 2 seconds or less to make your visitors stay. Image optimization can help your website load faster.

If you are looking for a creative web designer in Kolkata, Webapps Software Solutions is the best option. Check out their amazing works and book your appointment today!

What is the right design for your website?

A design that is easy to navigate and communicate with your visitors easily is always the right design for every website. A unique and cool experience can attract your customers but if it starts lagging, it will cost you the loss of a few potential customers. Your website design should be creative and depend on the niche of your brand. With the help of a website designer in Kolkata, you can easily get a website that fulfills all the factors. Your website needs to tell the story of what your business does, why should your visitors care about your brand, and ultimately make a sale. Inserting a CTA button on every page can make your visitors take action and not be confused. Get in touch with the UI/UX designer in Kolkata to know more.