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WHAT IS RESPONSIVE DESIGN AND WHY IT IS IMPORTANT
Today, the market is full of varieties of devices. A user's journey across the internet has become more complicated with time. Since 2015, mobile traffic has increased with the increase in the number of smartphones.
Talking about stats, more than 79% of all online searches come from mobile devices. People hope from one device to another, accessing the data they want from different devices such as smartphones, tablets, laptops, desktop computers, TVs, and smartwatches.
To make sure your website loads on every device and looks equally good on each screen of various shapes and sizes, you must make your website responsive.
Every business going digitally, the competition has increased online in every industry. Your website has to be responsive to stand out from your competitors and give your visitors a good user experience.
It's a fact that most of the online traffic comes from mobile, but your website has to look equally good on every device. If someone opens your website on a smartphone, it will appear different than the same page on a laptop or a desktop.
The site reformats the pages according to the device so that the user does not face any problems with your website. If you're looking for a website designer in Kolkata, you are at the right place. Webapps Software Solutions is one of the best web designing company in Kolkata .
What is a responsive design?
A responsive design is a way to design your website that adjusts to any screen size. Because of increasing mobile users, it's important to maintain two different versions of your site, which is user friendly for both mobile and desktop and provides a good user experience on devices like tablets, smartwatches, smart TV, and others.
The ultimate objective of a responsive design is to give its users a friendly experience so that they do not have to resize, scroll, or zoom unnecessarily. Users often find it difficult to navigate websites that are not responsive. You have to design and create a website that can adjust itself according to the device it's being viewed on.
Importance of a responsive design
As we have discussed, a website that loads on every device will provide the best user experience to your visitors. If you have created a website for desktops and a mobile user visits it, they will have to zoom out and resize it according to the device's size. As the competition has increased, no one wants to put in this much effort. The visitor will leave the site and hop on to another.
Improved user experience:
As we have discussed, a website that loads on every device will provide the best user experience to your visitors. If you have created a website for desktops and a mobile user visits it, they will have to zoom out and resize it according to the device's size. As the competition has increased, no one wants to put in this much effort. The visitor will leave the site and hop on to another.
Increase in traffic:
If your website is mobile-friendly, you will get traffic from mobile users. With more than half of the global internet traffic being occupied by mobile traffic, it's essential that your website loads on mobiles. You will see a drastic increase in your website visits and also the duration spent by them on your website if you make it responsive.
Better SEO:
Google gives preference to the responsive website, i.e. loads on every device. It is one of the factors of Google for ranking the websites on search engine result pages. In case your website is not responsive, it will lower your chances of ranking.
Easier maintenance:
If you have separate websites for desktops and mobiles, you will have to spend much time and effort on any testing or support. You have to spend hours on both websites to find the problems and solve them. Responsive design helps you to spend less time on these tasks so that you can get more time to focus on other important tasks.
Faster web development:
If you have to create just one website that can fit into every screen, it would be easier and faster for web developers. Earlier, different websites were created for mobile and desktop versions that required much more time and effort. Plus, the maintenance was also time taking. But with responsive design, you can not only save your time but also minimise your cost.
Cost-effective:
Having one website instead of two different websites for desktop and mobile can also cut down costs. You have to pay only for one website for the maintenance and update. This will not only save your time and finances, but you can also invest the money you save in making your website better and more efficient.
How to make your website responsive
Now that you know how important a responsive design is, there are a few things you can consider while creating a responsive design. It is a process that requires a design system. The main components of a responsive web design are below:
Create a CSS grid layout:
The first and most important step is to set up different sizes for different layout elements, which depend on the media query. Creating a fluid grid will help you size the elements of your site proportionately, depending on the size of the device. Rather than making different elements, it's easier to size one thing for different screens. The responsive grid is divided into columns, and the heights and widths of those columns are scaled. The proportions of the height and weight depend on how large the screen is. They are not constant. The users have the best experience with the fluid grid regardless of the device they view your responsive website on.
Use responsive images:
A website looks different when opened on different devices. If you view a website on a desktop, it's quite different from what you see on a mobile phone. That's what responsive design is about. If you are using images, keeping your mobile visitors in mind, images might break on the desktop version. So, you have to make sure you always include a "srcset" with different sizes of your photo while adding images to your pages.
Responsive typography for your website:
Just like images, you have to take care of your website text as well. The main focus of responsive web design is on the responsiveness of the layout: the blocks, elements, and media. Texts are taken care of after that. SCSS specification includes a unit named "rems", which works almost identically to the "em" unit. They help in the alignment of text on both the desktop and mobile.
Take touch screens into consideration:
Nowadays, even laptops are touch screens, and so are smartphones and tablets. So, when wondering how to make a website responsive, think of touch screens. A responsive website has to adjust itself for access via touch screens. For example, the menu item on the desktop is large enough so that it can be pressed with the fingertip or clicked with the mouse. But, on mobile screens, smaller elements like buttons should also be easier to detect and select.
Conclusion
Responsive design can give you good returns and can help you improve your SEO. If you are looking for an agency that caters to all your website needs, Webapps Software Solutions is a one-stop solution. Only an agency that is also a digital marketing company in Kolkata can understand the needs of your brand. Book your appointment today!
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